Man, writing intros is such a pain. Just imagine that I filled this space with the usual caveats and qualifications and let's move on.


Honorable Mention: Purple Bell’s entire channel


Cutting to a top 10 is brutal and I can see why these lists eventually balloon into 50 videos. In particular, Purple Bell had a boatload of contenders, some of which barely didn’t make the cut. Each week that the channel was active this year was a little treat, a window into a piece of older animation I'd never heard of set to wonderful evocative music. Ultimately, it was hard to even narrow down the video of his that I enjoyed the most, so it felt fitting to instead list the entire channel. Because of the shared aesthetic and editing style, the collection of videos feels like more than the sum of its parts. It represents a creative explosion, and it’s inspiring that it came from someone who was struggling with burnout at the end of last year. As someone who struggles to get 8 videos out in a year, seeing 29 videos slammed out over 29 weeks is just incredible.


10. Make the Moves up as I go


To be brutally honest, the first 30 seconds of “Make the Moves up as I go” feel like artistic antimatter to me. We’ve got goofy moe (do people still use that word?) lip syncing set to one of Taylor Swift’s most enduring radio earworms and while it’s not bad, for my personal tastes it has me itching for the exit. But then the dancing starts.


I don’t think it’s hyperbole for me to say this is the best dancing sync I have ever seen in an AMV. It’s phenomenal. There are tons of small details that are just stunning. Korhal obsessively syncs to every word of the refrain, every clap sound, the little “mmm mmm” hums, every goddamn thing in the song. And for the most part they use long cuts that look naturally synced. It's an incredible achievement.


And because of that the “antimatter” aesthetics do some weird horseshoe thing from cringe back to amazing. It makes me love idol dancing, and I hate idol dancing. What else is there to say?


9. Anxiety/Dead Reckoning


I had an interesting experience with this video. The first time, I watched it blind at a contest with no context, where it was simply called “Dead Reckoning”. After the contest, I went back to rewatch it. It had been renamed to “Anxiety/Dead Reckoning” with “It’s about anxiety attacks” in the video description.


And… I’m conflicted about it, because in some ivory tower I would want art to “speak for itself” and exist beautifully in a vacuum. But the reality, the “dead reckoning” I had to come to terms with myself, was that art is better with context. Knowing what Dead Reckoning was about moved it from a good amv to a great one. It perhaps shows a weakness of the blind contest format of ACCY/RICE (which I otherwise love): I’ve found that knowing the person behind the video can deepen my appreciation for the video itself, and removing that can steal some of the more personal touches of an AMV.  


Watching the heroine seep into despair and then claw her way out of it has an incredibly cathartic effect on me. As weird as this might sound, it’s oddly comforting to watch her totally lose her shit, because it resonates with some of my past experience and reminds me that other people have been through the same thing. One of my favorite quotes is “art should disturb the comfortable and comfort the disturbed,” and this seems fitting here.


What strikes me most about this one is that the things plaguing the main character in this AMV are never explained or even fully shown. You only see shadowy tendrils creeping in at the edges of your peripheral vision, accompanied by a mounting sense of dread and foreboding. As the lyrics say, “I’m desperate and don’t know why.” Panic attacks are often like that - you are haunted by demons you aren't sure even exist.


This seems to show a facet of the human condition in the modern era. It’s easy to sense something is terribly askew, that we went down a wrong turn somewhere and now there’s no going back. But we don’t know exactly what the issue is, let alone what we can do to fix it. All of the material comforts of the world can’t quell the gnawing feeling that something is wrong.



In desperate times where we have lost our way, the only way back is forward. You can see the main character clawing her way forward to break out of the ill-defined prison in the AMV’s climax. Is this prison something real and tangible, or just a figment of her imagination? It’s hard to say. Finally she breaks free, and finds herself in a psychedelic alien world. Is it good? Bad? The only sure thing is that it’s strange and different. The future is like that.


8. Distressed


It’s not like “psychedelic” videos haven’t been around for a long time, but they felt different. Older psychedelia seemed to mostly be about hypnotizing you, inducing an altered state from flashy kaleidoscopic rainbow barf. Distressed has some of that, but is mostly doing something different - using evocative imagery to induce a wide range of moods in ways that your conscious self doesn’t fully understand. Analyzing “what’s happening” is like trying to nail jello to a wall, and eventually all you can do is let the jello ooze past your ego directly into your limbic system.


And it’s a glorious experience, a smooth-as-hell joyride through death and joy and everything in between. I’m frankly jealous of how seamless this is. The first few times I watched, I didn’t even notice the aspect ratio changing. When I finally noticed, I knew I was in the hands of a world class magician.


BoxJoe is another newer editor who seems to have started around the same time I did, about four years ago, and it’s impossible not to see similarities between our work. The focus on obsessively syncing glorious sakuga to evocative EDM tracks can be felt in both of our stuff. And like me, he has now been blessed with the “vibes” label, courtesy of Accolades, which I was both surprised, pleased and horrified to see carry over from RICE. At this point, I am coming to terms with the idea that we might be stuck with the label forever. So what are “vibes” again?


At Accolades this year, we once again discussed what the term meant, with various people submitting definitions. Finally someone said, “It sounds like vibes is being high.” And… I think they inadvertently said the quiet part out loud. These types of videos were rarer 25 years ago, when “marijuana” was a dirty word. Now weed is de facto legal in most states, and suddenly these vibey videos are cropping up more and more. How mysterious!



A part of me wants to leave it at that, to not try to justify the genre any further. To some extent if you watch videos as evocative and beautiful as Distressed and “don’t get it,” you’re just a sober square, dude. But writing is the domain of the ego and so I feel compelled to make a case. Now, more than ever, it feels like we are losing our grip on reality. I don’t even need to specify anything in particular; I can just say RECENT_POLITICAL_EVENT and you’ll know what I’m getting at. If we are ever going to return to emotional sobriety, I think it’s vital to reconnect with our emotional self and understand what’s going on underneath the hood. And what better way to do that than to watch some guy artistically barfing a fish into a cup, making you feel emotions you never knew you had?

7. Onirica

We live in a world in flux. Automation has been ramping up for centuries, leaving humans with less and less to do. And now it has come for art in the form of a beautiful, perfect woman with weird hands.


AI is profoundly changing our shared reality. My wife has started getting internal work emails clearly generated by ChatGPT. Google queries have been infected by AI spam and are less accurate. Deepfakes of celebrities saying ridiculous BS are posted to social media on the daily. We are entering a dream we may never wake up from.


I don’t pretend to be happy about the rapid ascendance of AI. It scares the fuck out of me. But I’m also confident that the cat is out of the bag. There will be no Butlerian Jihad. We can never go back; AI is here. People are already losing their jobs. Alexa, play Despacito.


So what do we do about it? Do we push down the existential dread deep down and pretend like the world isn’t changing? Do we put our faith in a government stuffed with senile invalids by our clueless boomer parents? Do we yell at the beautiful copyright infringing AI amalgamated fluffy clouds? I think we should instead seriously consider how this new technology can be used for good, because God knows it is already being used for ill. And that’s why, while I can’t completely lose myself in this AMV the way the creators might want me too, I still love and appreciate it. AMV editing has always been about gleefully violating copyright laws, of ripping off other artists to create something transformative outside the traditional capitalist frame of intellectual property, and as such I see no ethical quandary in using AI to augment amvs. It certainly falls under the umbrella of “transformative” to me.


As Bauzi admits in the video description, there’s only so much the tech can accomplish at this point and in a few years, the AMV is doomed to fall into obsolescence, just like how all those twixtor vids from 5 years ago look terrible today. But for now, Bauzi and Arcothy have gone all out to merge AI seamlessly with their already beautiful anime sources. I find myself constantly second guessing which parts are AI and which are not. The emotional result for me is a complex mix of fear, anxiety, awe, wonder, and dare I say it - hope. It’s a far cry from the simple, relaxing AI-free mood piece I watched as a beta in RICE.


Ironically, one thing I love about this video is the emphasis on humanity. As we are shown gorgeous fantasies, one after another, there is always at least one human watching the world warp and change with us. The final shot of the amv is perhaps the best one. Two people watch, holding hands as the illusion finally fades.


If we are ever going to survive this, it will have to be together.


6. Last Forever


I have a theory about why this hits so hard, and it’s explained well by famed EDM artist Porter Robinson. No, he didn’t make the song to this video; I just think he’s cool, ok? Anyway, please enjoy this youtube short about the concept of “happy sad”.


I love “happy-sad” in art. It’s like sweet and sour sauce; the combination gives more flavor than either of the two on their own would normally provide. Whoever made the short used a yin yang and I think that’s appropriate here. Without happiness, how can we ever grieve the loss of it? And without sadness, how can we appreciate the good times?


I don’t know if this is what Katranat was consciously going for, but for me at least, this is the core dynamic powering this AMV. The thumbnail kind of says it all, doesn’t it? There’s also this absolutely gorgeous shot from the same scene:




Throughout its absolutely gorgeous runtime, the video mixes clips of wildly different tones dripping with that happy-sad feeling I crave. On one hand, we see people relentlessly, miserably, striving, dead set on whatever their next destination is. You get a real sense of struggle and pain as they burst forward, ever forward, never stopping until they reach the place where they can finally be happy. On the other hand, these shots are contrasted with moments of simple serene beauty, of butterflies, the beautiful sun, at everything that life offers when we finally do stop for a moment and appreciate what we have.

The extended final scene might seem a little random, but put into this context, it suddenly makes perfect sense. A character on a rickety bike collides into a small pebble and crashes into the street, enraged and injured. They at first fixate on this tiny pebble that has inconvenienced them, this small insignificant thing that doesn’t matter at all in the grand scale of the universe but is nonetheless their sole frustrated focus. Finally the character turns and realizes the sun is shining.


5. Reading Reincarnation


There’s a tendency to give top 10 slots to the videos that swing for the fences, the pretentious haymakers that ask weighty existential questions, or use a million billion effects that must have taken years. Coming up with this list, I felt the pull of this myself. At the end of the year the ambitious videos stick in my memory, while the simpler concepts fade away.


And this is tragic, because gems like this quickly get forgotten. When I initially watched this at RICE, I was struck by the complete absence of irony and humor. There’s a tendency to poke fun at old things from our childhood, to demonstrate how much we’ve grown in sophistication from the puerile simpletons we once were. I love that this refuses to go down that route; instead, we get a purehearted celebration of the original Reading Rainbow TV show, a love letter to a precious childhood memory.


And what better anime source to pick than Ascendance of a Bookworm, the wholesome isekai for people that hate isekais? Isekais are primarily about wish fulfillment, of accomplishing in another world what we can’t manage here. Most of the time, not to put too fine a point on it, that involves banging a lot of chicks and conquering the world. But Bookworm stands out as a purehearted gem, an earnest wish that the booksmarts we’ve slowly acquired from years of introversion could be used to better the world around us.


After I watched this at RICE, I found out the editor, Camichan19, was a librarian. Because of course she is! This is as genuine and heartfelt as AMVs come, and I don’t see how someone could manage this level of earnest sincerity without a deep personal connection to the original Reading Rainbow series.


4. Don’t Try to Erase Your Emotions


So what’s the deal with dancing, anyway? Why am I so obsessed with it? I love making and watching dance AMVs, I love sneaking dance clips into vids where it’s barely appropriate, and most of all, I love dancing.


This video is perhaps the most concise explanation of what’s going on. My personality has a tendency to mask my emotions, to filter them out as background noise. To keep calm, cool and collected in the face of adversity. In some situations this is highly adaptive. You don’t really want to process your emotions when you’re driving on a 6-lane highway, when you’re taking a math test, or when you’re interviewing for a job. You could in fact say, pretty confidently, that our modern world consistently rewards those who learn to repress any and all emotion.


At some point you are either going to end up depressed and hollow, a joyless husk, or you’re going to realize that erasing your emotions is as futile as making a river flow upstream. And that’s when it’s time to dance.


There are two types of dancing. “Make the Moves Up As I Go” shows off a purified form of performative dance. We see synchronized idol routines, innovative twists and turns, and people hamming it up for a camera they know is there. As much as Taylor Swift wants you to believe that she’s unscripted, uncalculated and pure, let’s be honest, there’s a lot of thought and effort put into her dancing. She does not, in fact, make the moves up as she goes. While dancing a choreographed routine is a ton of fun, we can’t forget that its primary purpose is for the benefit of the audience.


“Don’t Try to Erase Your Emotions” has some choreographed stuff as well, but I think it’s primarily focused on the second type of dancing. The dancing you do at 2 AM in your kitchen, not for the benefit of any onlooker, but for bodily self expression, of giving your emotions the space they need and crave. Do these people look like they give a single fuck about who’s watching?



We’ve talked about happy-sad, and this isn’t that, but another flavor of two sided emotion. Listen to the refrain where the singer belts out “DONT TRY TO ERASE YOUR EMOTIONS” in high pitched falsetto. Out of context, stripped of the accompanying music, this is the kind of nails on chalkboard sound that would trigger a panic attack. The mood of this song and video is anxious-joy.


One of my favorite editing techniques is stringing together a lot of very different art styles and moods into one quick sequence. It’s easy to dismiss this as “random” but done properly I think it works wonderfully at conveying complex, multifaceted emotional states like happy-sad and anxious-joy. This vid does this especially well. There are so many different emotions crammed into the short runtime that it borders on whiplash, but the assured editing, anchored in rhythm and dance, never allows things to spiral out of control. This is a rich, stylish and kickass dance AMV that I’ve come back to time and time again over the course of the year, but what keeps me coming back is the emotional nuance.


3. Magic Hour Re-edit


The explosion at the beginning of this is really something else. As the meteor crashes down into the earth and the guitars blast me into pieces, I feel like a scab has been ripped away to expose something raw, exhilarating and borderline painful. It’s like I’m experiencing the unfiltered, crushing weight of the world for the first time. The everything bagel.

Do you, the reader, even remember the first time you watched Your Name? The wonder, the heartbreak, the amazement at a beautiful story? Yeah, I don’t either, not really. It’s been lost to time, forgotten.


These days, AMVers cringe a little if you talk about Your Name. It was massively popular when released, and a million AMVs came out for it. Burnout was inevitable and the movie has become a victim of its own spectacular success. I’ve talked with some people that never watched the film, but feel like they’ve already “seen” the entire movie from countless AMVs. The characters of Your Name will never be able to go back to the small town of Itomori that got blown away, and we will never be able to return to the time when we could watch Your Name with fresh, unjaded eyes.


This feeling of joy, love and catharsis slipping away into the void of long-term memory is at the core of what Your Name is really all about. It might be what most of Makoto Shinkai’s films are really all about.


And so with this interpretation I see special significance in Synaesthesia’s decision to go back and re-edit his very first AMV, all the way back from five years ago. Am I crazy, or does this not mirror the same dynamic I just outlined?! By going back and re-editing, Syn forced himself to re-engage with an old pairing, to brush aside the cringe of looking in the mirror at his old, more naive self and to polish it into something both his past and present selves could be proud of. In doing so, he reconnects with the past in the same way the boy in Your Name connects with the girl from a past time.


Synaesthesia has understandably removed the older version of this amv, so I can’t directly compare the two videos. My hazy memory of the older version is that the pairing was inspired and that there were incredible moments (the explosion was definitely there!), but that some technical issues kept me at arms’ length. This remake not only cleans all of that up, but the scene selection hits even harder than before. It’s a noticeable upgrade.


However, while we need to thank New Synaesthesia for cleaning this up and improving just about everything, Old Synaesthesia still gets a lot of credit for the original idea and the proof of concept. I just don’t know if New Synaesthesia would have it in him, in 2023, to make a Your Name AMV set to a postrock song. His older self had to send a message to his future self, a red string of fate if you will, for the newer self to make this blisteringly emotional masterpiece about striving to keep our feelings and sentiments alive.




I find the ending heartbreaking. Following the mood of the song, Syn closes with the 2 characters saying goodbye to each other. They turn around, surrounded by snow, and leave. After all of the struggle to form a meaningful connection, their bond fades into dust, as all bonds do. It makes appreciating the relationships we have here and now all the more important.


2. Heartificial Rebirth


Holy shit, is that PORTER ROBINSON?!

I remember the pure, unbridled disgust from my wife when she found out this wasn’t going to go anywhere at RICE. “This community is dumb,” she groused (I don’t endorse this take). The salt was unreal.


All of my family loved this video. My 1 year old watched this over and over again, fascinated by the 3D images of kitty coupled with the pulsing techno track. My wife and I loved the thematically perfect pairing between the Porter Robinson track and the cyberpunk aesthetic of Stray. Also: kitty.


Let’s talk about Porter Robinson for a second. He cut his teeth making dumb “banger” EDM nonsense that he would go on to disown as he evolved as an artist. Most of his old stuff is unlistenable to me in $CURRENT_YEAR. But today, he's crafting almost desperately authentic expressions of humanity that crackle through the electronic beeps and boops.


This arc as an artist mirrors the journey of the cat in Stray, who falls into a technological hellscape and spends the entire game length clawing its way out… but not before befriending some robots (beep boop techno noises). In both song and source there's an unmistakable theme of striving to preserve our humanity (or kittyity, I guess?) in the face of oppressive dystopian mechanization. As someone with conflicting feelings about modern society, this resonates deeply with me.


And so after RICE, I waited for this to be released. And waited, and waited, and waited. 7 months passed. I finally decided I’d had enough and dm’d MinetChan with a polite version of WHERE VIDEO. As I kind of suspected, she had had some misgivings about it, and had left it in indefinite purrgatory (I stole this pun). A week after I messaged, she posted it and I thanked her profusely. The first time I showed it again to my son, he smiled and pointed. Kitty!


She never said or implied this, but I personally wonder about how much of these feelings stemmed from the lukewarm reception at RICE. MinetChan is a talented editor used to cleaning up at these things. When a video fails to engage with a majority of an audience, it’s easy to view it as a failure, and it’s possible that happened here. And maybe this is all projection on my part, because I’ve felt all these things myself when entering videos into contests that are met with a collective shrug.


But either way I think it’s possible that a video can fail to cater to a majority of people and still have immense value as a work of art. The real meaning comes from the people your work touches and influences, and this video had a profound effect on my entire family.


Also, kitty!


1. It’s Okay to Let the Train Pass


“My Dog’s Eyes” by Zanmuto is a personal favorite song of mine, but when I tried to edit an amv to it, I failed miserably. It seemed obvious that I had to find a lot of literal examples to fit the descriptions of the song, but how can you move from pure literal repetition to something that works on an emotional level, and works to amplify the song instead of just… repeating it? I was stumped.

I boldly declared the video was uneditable and linked the video to vars, half hoping that he’d prove me wrong. And of course, he instantly had an idea. I was really intrigued by this - what was his idea? Had I missed something obvious about the song? Well, I said, my birthday is coming up! And then I promptly forgot about the conversation. Dad-brain amnesia is a powerful force.


When the video was unveiled on my birthday, it came as a complete surprise and had a powerful effect. Days after I watched the video, things seemed brighter, more colorful. I had been mildly depressed about getting older, of feeling things less deeply, and this was a powerful antidote. I’ve since watched it a lot, sometimes just enjoying the experience, and other times studying to figure out why I had failed and vars had succeeded so brilliantly.


I think the key ingredient, the secret sauce, is he understood what the song is really about: waking up from depression and experiencing the full force of the emotions your brain had adaptively been repressing (the train). This understanding informed his editing choices and let him make a powerful video. I think the clearest example of this is his choice to begin with blurry, black and white images, gradually letting color and focus seep in. This never occurred to me, because it had never occurred to me that the song was about depression at all. Now that I’ve seen it, I have to admit that it’s a perfect choice that naturally falls out of understanding the fundamental concept of the song.



After the beginning, the scene selection all seems to be informed by this sense of waking up from whatever mundane thing we were occupying ourselves with, looking around, and seeing the world for the beautiful, overwhelming mess that it is. As the girl and her loveable dog from Fullmetal Alchemist run by, are we supposed to feel happy? Sad? Horrified? Anxious? Again, we come across the concept of happy-sad. The answer is yes, we’re supposed to feel all of those. Everything everywhere all at once as the train comes roaring at us at 500 mph.


A recurring theme of this list is the tendency for adults to lose their sense of childlike joy, for everything to become dreary and meaningless, to fall into a depression where nothing seems to matter. Fighting against this inevitable force is one of the main reasons I make and watch AMVs, and so seeing a crystalized antidote to depression is reason enough for this to make this list. It’s Okay to Let the Train Pass is a reflective treatise on how aging dulls your sense of wonder, one that practically forces you to re-engage with your senses. But what brings this to number one is the personal connection. Getting it on my birthday, from a friend who is as familiar with depression as that FMA girl is with her dog, hit me like a proverbial freight train. Forget amvs, it was one of the most emotionally influential moments in my entire year, period. I personally couldn’t think of a better birthday present.


One of the final scenes hits the hardest - a child, staring in open mouthed astonishment at raindrops falling on the window sill of his apartment. Forget Taylor Swift, forget Bill Gates, forget even the illustrious Porter Robinson. I wanna be this guy.






Conventional wisdom seems to say that attention spans are getting shorter. We all feel the siren song of our phone these days, and can remember a time when we were able to focus on things for longer. But is there a way to confirm this? If you google this question, you'll get this dubious infographic:



As far as I can tell, these figures are completely made up. Goldfish apparently don't even have short attention spans (and their memory is excellent!). And it's absurd to think of our attention span as something that can be summed up in a single number; we can focus on easy/interesting tasks for hours at a time, while difficult/boring tasks are much harder. 

Searching google scholar didn't seem to find anything about attention spans over time (is no one actually researching this?). I got frustrated trying to find any research at all on this question, and ultimately decided to see if I could find an answer myself. That's why, this Father's Day, I spent 3 hours writing down the lengths of "Video of the Year" finalists for AMV.org's Viewers Choice Awards. The VCAs go back all the way to 2002, and all of the finalists are publicly available across all 22 years that the contest has been run. This makes it a nice dataset for seeing if the length of an average finalist has decreased. 

A valid criticism of this mini-study is that I'm not directly measuring attention span. I'm measuring "AMV duration preference in the amv.org community," which is possibly related to attention span, but at best can only serve as a rough surrogate for it. 

The DATA

All years had between 5 to 7 finalists. The longest "Video of the Year" finalist in my dataset was 2005's Whisper Of The Beast (amv.org entry), a 6 minute 33 second long Naruto AMV set to three separate songs, with the longest song by German Industrial band, Megaherz. Ah, industrial, those were the days.

The shortest AMV was actually one of my favorites in recent years: 2022's Truck-kun x Train-chan: Get Wrecked, by TheLazyDaze. It's amazing:


A lot of AMVs had credit bumpers - separate sections that listed things like beta testers, music used, source used, etc. These were not counted toward an AMV's runtime. There was some subjectivity here on my part on what counted as a "bumper" that hopefully didn't end up mattering much.

The Results

Here's a scatterplot with a line of best fit through it. It's messy, but you can probably eyeball a small downward trend.




r = 0.3137 and p = 0.000459 indicate a weak but highly significant correlation. The average finalist AMV length declined 2.85 seconds per year. According to the line of best fit, predicted length of a finalist was 4 minutes, 8 seconds in 2002 and 3 minutes, 7 seconds in 2023. In other words, the average length of a finalist video went down by a full minute. As someone who was interested in the scene in the early 2000s, and then took a long break before returning in 2020, this matches my subjective experience of contest winning AMV lengths.

I originally included all finalists and not just the winners because I was worried about getting a big enough dataset. But what happens if we restrict our dataset to only the winners? As it turns out, the trend line is even stronger:

 





r = 0.5528 and p = 0.00762 indicate a moderate and still significant correlation. The average winner AMV length declined at a rate almost twice as fast as the average finalist, at 5.025 seconds per year. Also of note is that the line of best fit does not appear to slice through the data particularly well. The winners in the last 5 years are all below the line of best fit - they are even shorter than predicted! This is partly because of an apparent outlier, 2018's 5 minute AMV, Sunlight:


What conclusions should we draw from these results?

If we are to buy the argument that "preference for length of AMVs" can be used as a surrogate for "attention span," it seems like our attention span has indeed declined in the last 21 years. I expect this trend to continue. If we make the (probably false) assumption that the decline in duration continues at the same rate for the next 10 years, we can predict that that in 2033 the average VCA Video of the Year finalist will be 2 minutes, 39 seconds, and the average winner will be 2 minutes, 16 seconds.
 

In my last post, I claimed that a good vibes video pleases the subconscious. That’s great, but these kinds of galaxy brain ideas are only good to the extent that they provide useful insight. If we assume that good vibes = happy subconscious, does this imply how to make a vibes AMV?


I sure hope so, because that’s what my next few posts are about. This post will focus on a technique used in meditation, hypnosis and yes, AMVs. I’m talking about repetition. I’m talking about repetition. I’m talking about repetition.


Imagine you have a wonderful aunt named Idina, and invite her over for tea. Unfortunately, she brings over her annoying boyfriend, Egor. Egor loves to talk. He’ll take up the entire teatime talking about useless stuff if you let him. You really want to have a normal conversation with Idina, but alas, now the three of you are stuck in a room. (inspired by true events)


This is what it’s like making a vibes vid. The goal is to talk with the subconscious self (the Id), but you’re going to have to go around the conscious self (the Ego). The ego loves to analyze everything. It records, calculates, considers. And it’s a real vibe killer. What should a vibes editor do about this annoying third guest? 


Believe it or not, one of the biggest tools in your toolbox is repetition. Think of the classic swinging pendulum from hypnosis. The repetitive motion of the pendulum gives your conscious self something to focus on, and suddenly you find yourself getting sleepy, very sleepy. Repetition calms the mind because it’s familiar, easy. We live in a world that constantly deluges us in information. A few minutes of sparse info lets our brains unwind, relax, and discover what’s going on in our subconscious.


While Egor is distracted, that’s your chance to talk to Idina. This “repetition” can come in a million different forms, but let’s outline some major ones:


Music: 


All music repeats. A note is nothing more than repetition of a frequency. And a song is a repetition of a few notes. 


But some songs are better at repeating than others. Classical music is dying for a reason; somewhere in the modern era, we figured out that the best way to get someone to vibe was not to throw a million different complex sounds at them. A much better strategy is to repeat simple loops. 


Music selection is vital in any AMV, and vibes videos are no different. The most vibey music is generally the most repetitive. There’s a reason it’s called “trance”.


Lyrics


Have you ever heard someone complain about “repetitive lyrics?” They’ll talk at length about how lazy musicians are. But think about this for a second. If non-repeating lyrics were such a good thing, why are they very rare in modern songs? Why do the songs that rise to the top always seem to repeat lyrics?


The “repetitive lyrics” meme is an egocentric fallacy. Your ego is closely tied to language, so when listening to a song, it wants many unique words to chew on. This keeps the conscious self engaged - large and in charge. But music usually isn’t about pandering to the ego, so instead it repeats lyrics to make the ego fade away. 


Looping video


It’s not just sound that repeats for fun and profit. Video repetition is also being used to great effect. I’m a particular fan of animation loops that give the illusion of never ending motion.



Various editors have also used looping to great effect. Here are two of my favorite “looping” AMVs. One of them is literally called Repeater, so that’s a convenient reinforcement of this article’s theme!


 

 


Kaleidoscopes, fractals, and other repeating images


I haven’t seen these used much in AMVs. Unless you find anime that does this natively, this feels like something that will need a lot of tech wizardry to do well.


That said, it can be every bit as hypnotic as the other forms of repetition when done well. Check out this totally insane Max Cooper music video. It’s called “Repetition,” which is a convenient reinforcement of this article’s theme, and also a convenient reinforcement of the same joke I made in the last section.


 


Motifs


A lot of AMVs get mileage out of a motif, some sort of repeating internal theme. However, “motifs” work especially well in vibey AMVs. They’re another form of repetition. Your conscious self sees the theme, is satisfied that it keeps repeating, and takes a nap. 


In my first year as an editor, I would use very loose themes and kind of just pick whatever clip matched the moment the best. This can actually work okay, but has some serious weaknesses. All of the random details from clip to clip muddy your “message,” and transitioning from one crazy thing to another can be jarring. As a result, motifs have gradually become a central part of my editing style. They keep the “message” of your AMV clear and concise. They flow together extremely well. And they let you make shit that’s vibey af.


Consider this AMV: Moving Forward. I think it gets a lot of mileage out of its loose theme of people… moving forward! I feel themes of togetherness, community and shared human progress when I watch. This is impressive for a lyricless two minute video that just repeats the same motifs for its entire runtime!


Conclusion


That’s all for this post. In my next one, I’ll talk about what *not* to put in a vibes AMV.

Introduction

For the past two years or so, I’ve been haunted by the word “vibe.”


It started innocently. People complimented my videos by saying they had “good vibes.” I would smile and thank them as if I knew what they were talking about. I assumed “vibe” was some new zoomer lingo that I’d eventually pick up on, like yeet or dab or mood.


I never really figured it out though. I made a video about religion and existential angst. Great vibes! Then I made one about appreciating nature. That one won “Best Vibin’” at RICE2021. Most of me was happy I’d won something, but a part of me wondered what I’d even won. At AWA2022, I set out to make a conventional action AMV with cars running into each other.



??????


Question 1: What the fuck is a vibes video?!


Everything came to a head in RICE2023. Once again, participants voted in “Best Vibes” as a category. Both of my submitted videos ended up as finalists there, and there were a good amount of jokes about that. Then, finally - FINALLY - someone asked what a “vibe” AMV was. At last, I thought, the truth would come to light.


…but no one else knew what a vibe vid was either. At least, they couldn’t give a reasonable definition. Can you, the reader, give a good definition of what a “vibes video” is? Go ahead, I can wait. I’m not even here! These are just words.


The main answer given at RICE2023 was that vibes videos were emotional. But the follow up question was a killer: weren’t all good AMVs based in emotion? Surely something like a “drama” amv has emotion in it, so how is it distinct from “vibes”? Was it even possible to make a “good” AMV that made you feel nothing at all? Eventually the chat collectively gave up. Everyone agreed that you just had to know a good vibe when you saw it.


On one hand it was comforting that I was just as much in the dark as everyone else, but on the other hand this raised even more questions about what was going on. People generally agreed in RICE that “vibes” was distinct from conventional categories like drama, comedy or action. And they could generally agree on which of the videos were part of this category. But no one could properly define the category. All we had to go on was an intentionally vague label. What a vibe.


…anyway, since then, I can’t stop thinking about this stupid word. What is a vibes video? Why are “vibes amvs” so difficult to define? Why does it seem so distinct from traditional categories? And why are nearly all of my videos “vibe-y”? It’s easy to dismiss the whole thing as some sort of mass psychosis, but I don’t think that’s what’s going on. The term resonates too much with people for it to be random.


Months later, I think I have a decent answer. What if the fact that “vibes” is so hard to define is actually a clue to what it means? What if a vibe is something that, by its very nature, eludes traditional language?


The final piece of the puzzle that made everything click for me was a tiny, tiny thing. A minor inconsistency, something barely worth talking about at first glance. CrackTheSky stopped putting titles on his AMVs. No, seriously!


In the past, Crack has talked about the importance of a good title. He makes a good point - a creative title can add something extra to your video. Why waste this opportunity by defaulting to the name of the song? The videos on his main channel all follow this guideline, and have titles that differ from the song. But recently, something drastic happened.


Citing creative burnout (which you can read about here. I found it fascinating) he recently started a new channel, purple bell. All of the videos there have the same title format: Artist - Song [Anime AMV].



His new videos are - dare I say it - much more vibe-y than his old style. And they are suspiciously missing original titles. This didn’t seem like a coincidence, because I’ve struggled to come up with original titles since I started making AMVs. To make a title, I have to consciously explain what my AMV is “about”, and this very act of putting a concept into words seems to harsh the vibe.


With this final clue, I finally found my answer. I think “vibes” videos are defined by their appeal to your subconscious self. This explanation rings true to me because it elegantly explains the open questions I listed above.


Question 2: Why are “vibes” so difficult to describe?


The part of our brain that uses language occupies the same part that our consciousness rests in. Language and consciousness are inextricably linked, to the point that philosophers debate whether it’s even possible to be conscious without language.


If a vibes video were rooted in the subconscious, we would naturally find it difficult to describe with conscious thought. Our attempts at definition could only scrape the surface of what was going on. Words like “vibes”, “emotions”, and “atmosphere” all seem to be pointing toward one thing - the unconscious self.


Question 3: Why are “vibes” distinct from conventional categories?


Traditional AMV categories are rooted in emotional techniques that our conscious minds understand. We have studied “drama” for literal millenia. Everyone has seen countless action films that follow the same basic formula. Romance is a tried and tested genre that we have a million words for.


On the other hand, vibes videos generally push against our conscious understanding. They are flying into the unknown. What is appealing about driving at night? How do you describe the feeling of being born anew? What do we feel when we realize time is always passing, whether we want it to or not? There aren’t great words to describe these emotions. The emotions undoubtedly exist, but mostly only at a subverbal level.


This can make a good vibes video unsettling. It touches against something you barely knew existed.


Question 4: Why are my videos so vibe-y?


I figured this out by thinking backwards. If all of my videos are “vibe-y”, then this has to be linked to the reason I make AMVs at all. And knowing that “vibes” are actually shorthand for “subconscious emotions” put everything into place; I am obsessed with exploring the subconscious self. This is for personal reasons that could fill another entire blogpost, and maybe they will someday, but not today!


Conclusion


Now that I understand what a vibes video is, I can explain how to make one. Stay tuned!

Profile

vivafringe: (Default)
vivafringe

January 2024

S M T W T F S
 123456
78910111213
14151617181920
21222324 252627
28293031   

Syndicate

RSS Atom

Most Popular Tags

Style Credit

Expand Cut Tags

No cut tags
Page generated Apr. 23rd, 2025 09:19 am
Powered by Dreamwidth Studios